Another life saver of any book you wish to put on the market is the proof copies (also referred to as review copies or galleys). Every writer should spend the little extra to have at least 3 copies before they run their bigger run.
Among the most basic types of marketing your business with print necessary for anybody is your business card. It's the first bit, although it sounds like a no-brainer. About what you're doing, as a professional in the cash flow business, you will talk to people on a regular basis. You must have something that your clients know how to get in touch with you to give them.
Just this week, we're received 3 requests for proposal. "How'd you hear about us?" we ask. "Oh, a friend told me about you. We looked at your website and really like the work." Boom.
When it comes to marketing your business you then have to decide where best to spend your money. Your website has to be updated regularly, you need to build links through blogging and article marketing and, of course, your brochure is looking Check Out Your URL a bit tired now and needs a click this link complete revamp.
Ever seen a movie with a person sitting at a desk, speaking about a specific subject? Did you observe the crooked picture on the wall, the shirt and the cluttered desk; yea real exciting. This is not a video. Video is meant to present a verbal meaning in addition to a visual experience. Take advantage of movie by including a narrative line that is visual. Get out from behind the desk, move around a bit, change scenes and interact with other people. With what you need to say mixing a visual story has infinite impact than a video that is static.
Mail - If the decision is to mail and you are a small company, the recommendation would be to use the 4.25" x 5.5" because of reduced postage price, reduced print cost and, hopefully, reduced design price. Considering the USPO criteria, put coupons and an approach is to display your company information on the front of the postcard. Two or one coupons with a pleasing lay-out will fit on the back left beneath the return address. As the appearance cheapens we do not recommend putting coupons on the front. Do put a notification the coupon specials are on the back.
Remember PR isn't just for large corporations. You're not likely to have the funds for exposure in a number of the major magazines but you can cultivate relationships with industry journals and press.